and family research
foundational learning & emerging trends : qualitative
research : other
The Family Room's full
suite of innovative qualitative and quantitative research
tools dive deep inside the hearts and minds of kids,
moms, dads, and other family members, using proprietary
research techniques to evoke true feelings, attitudes,
and preferences. But we don't stop there.
we have developed a range of propriety techniques
for understanding how the needs of these family
cohorts interact, blend, and coalesce into a family's
managed by a team of best-in-class child and mom
research experts and some of the most entrepreneurial
strategists in the business.
The Family Room invests substantial company
profits into building our knowledge base for our own
and our clients' benefit. We maintain our own research
panel of 3,000 American families and their children,
and we manage multiple child and family research portals.
As a result, The Family Room gets to the real motivators,
which has earned us stature as a frequent research
partner and approved supplier at six of the nation's
top ten family marketers.