For years, many have assumed that it was the parents' or the teachers' primary responsibility to promote healthy households, safe homes, and well-educated children.  In the new world of families, our research has uncovered a powerful new agent of change… KIDS!

Children have shown us again and again that not only are they aware of the issues that affect the wellbeing of themselves, their families, and their world, but that they are willing and able to become agents of positive change in their own right.   The Family Room researchers have been studying and creating programs that empower kids as a force for positive social change for years.

We develop programs that resonate with kids and their parents. We build strategies that get attention for non-profit, for national organizations, for educational groups, and for marketers focused on this important arena. Our clients and past projects include co-creating the campaign strategies for billion dollar public health initiatives, to creating new and inventive ways of harnessing kids innate love of wildlife and the environment that let them lead the way to real progress in these vital areas.