Family automotive, wireless, dish washing liquid, personal care, computer purchases…these are just a few of the categories in which parents are now conferring with their kids…and in some cases seeking their approval prior to purchase.  Does this mean the parent will run out and buy a fancy car just because they saw their favorite pop star driving one?  Certainly not. But it does raise the possibility of introducing a completely new and potentially potent new force to the selection of your brand vs. completion…kids, and Highest Common Ground Marketing™. The Family Room has helped drive growth in formerly parent-driven categories ranging from disposable plates, to dish washing liquid, to family automotive through the power of our Highest Common Ground Marketing™ construct.  Our “Family Factor Study” provides fact-based information on the degree of kid influence that may already be at work in your category. And our custom research, brand strategy and innovation, services can quickly and efficiently create possibilities of bringing the combined force of the entire family to bear on your brand.