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Proud
father of two girls: Allison and Kirwan.
Not quite as proud of his Foghorn Leghorn imitation |
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- Arguably the most experienced,
knowledgeable child and family strategist in the
world
- Always looking for the next “step
change” in product and strategy innovation
- Approaching a quarter-century
focused exclusively on marketing to families and
kids
- Experience in family food/beverage,
toys, CPG, entertainment, and youth public health
- Conceived and developed multiple
nationwide and global quantitative studies. Initiated the first study engaging
on child and family health, wellness, and nutrition. Designed the “Kid ID” study
of kid/tween psycho graphics and “Family Camp”, a study technique.
- Believes in research only as
it drives innovative product and marketing strategy
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More kid and family
experience than anyone, with the possible exception
of Santa. |
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