to the world — kid
and family brands
Our clients' favorite form of innovation (and
ours, too) because it drives the greatest in-market
growth and excitement. Creating the next big
thing on the kid and family landscape from the
ground up, always designed to garner emphatic "yea" votes
from kids and parents alike.
Extending an iconic kid brand into other forms,
occasions, or targets to capture the "all family" vote.
A brand-growth supercharger.
Extending kid brands to family brands, parent brands
to kid-influenced brands, and similar cross-channel
Tweaking, changing, and reinventing established kid
and family brands for added relevance and new, incremental
sources of demand.
well being innovation
New product innovation that combines The Family Room's
cutting edge research on kid and family well being
with our best-in-class kid and family conceptualists
to deliver exciting, category-busting new products
that delight and nourish the kid, the family, and
the bottom line.
of adult or family brands
Leveraging the emotional rational assets of an iconic
adult brands into the booming kid and family market.