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overview : meet Gen C : representative examples : kid brands : family brands

representative examples

OK, you may be wondering. Highest Common Ground Marketing™ sounds interesting in theory. But can you give me some examples of in-market Highest Common Ground successes? Absolutely, consider the following. They are some of the biggest and most successful products in the world (and many are current or former clients of ours).


The biggest cereal in the world that finds the perfect intersection of eating right and taste delight for families.		The most successful new entry in digital gaming in the last decade fueled by its ability to bring families together rather than send them apart.		The #1 family entertainment brand in the world, offering families an often overlooked nutrient essential to their wellbeing: a little bit of magic.		The half billion dollar snack brand which, while no one's favorite, is something moms and kids can agree on.		The re-invented $400M BFY kid lunch kid that promises kids and parents “a great lunch that helps kids do great things.”		The billion dollar phenomenon that has parents cheerfully paying $100 per doll so their daughters can “follow their stars.”

Highest Common Ground Family Brands		Highest Common Ground Child Brands