From family restaurants to the family car, more and more families are making brand purchase decisions through some form of collaboration. Highest Common Ground Marketing™ can help brand innovators and marketers decode this new reality, opening new doors to success for their brands.
Our Child Brand services include:
- New research techniques that let you see the extent to which your brand is being driven by the needs of the combined family vs. only the parent/gatekeeper.
- Co-viewing messaging strategies capable of igniting the combined power of kids and parents behind the selection of your family brand.
- New product strategies that will inspire products that appeal to all 120 million family members in the US vs. a much smaller size of prize tied to a single family cohort.
- Family health and wellbeing strategies that allow the creation of better for you solutions the entire family will enjoy.