and family research
highest common ground foundational studies
formative & evaluative
Multi-Respondent Family Segmentation Studies that re-frame your category around the shared needs of the entire family vs. the discreet needs of its individuals.
Innovation Drill Site Validation that provides factual direction on what parents find most interesting, what kids find most interesting and which innovation territories they agree on.
Family Brand Equity Studies that provide fresh perspective on your kid or family brands' assets and liabilities from the collective conscious of the entire family.
Anatomy of “A Kid Ask”: What does it take to cause a child to make a request in your category? The Family Room has developed an elegant technique for decoding the layers of influence and their relative importance essential to stimulating a child to ask for your brand.
Quick Dips: Got issues demanding fast response? Our proprietary panel of 3,000-plus young families is polled regularly for fast answers to your important questions. These surveys, which often include 500 or so participants over a weekend, can give you fast directional understanding of an important issue.