quantitative applications
qualitative applications
highest common ground foundational studies
formative & evaluative

Family Focus Groups: Qualitative sessions that break down the walls between kid groups and parent groups and put both in the room.

Family Forums: A new approach to ethnographic research where you can witness the organic process of family decision making right before your eyes.

Family Shop-Alongs: Tools and techniques for bringing the in-store purchase decision making process and the true highest common ground forces and decision making trigger alive at the in-store moment of truth.

Family Ethno Blogging: One of several digital applications we have developed which allows you to take a place at the family decision making table over an extended period of time to witness how decisions are really make and the internal and external forces that influence them.