the Family Room

overview
meet Gen C
representative examples
kid brands
family brands

child & family research
product innovation
brand strategy
specialty practice areas

meet our family
join our family

consumer clients
non-profit clients
case studies

in the news
newsletters

child and family research : product innovation : brand strategy : specialty practice areas

child and family research

quantitative applications
qualitative applications
highest common ground foundational studies
formative & evaluative

The Family Room has spent nearly twenty years conducing self-funded foundational studies on emerging trends and new realities of kids and families. We have a fact-based perspective on kids and families that lets us see the emerging trends of collaboration decision making as they are occurring. Most recently, we have developed the following five studies that explore and validate a different dimension of family decision making and Highest Common Ground Marketing™. We would be eager to tell you more about any of them.

A comprehensive look at the shifting and increasingly collegial relationship between parents and kids.

Deep dive on the five primary decision-making styles in use today.

Your bands assets and liabilities re-framed through the collective conscious
of the entire family vs. the discreet needs of its individuals.

Fact-based insights on the extent to which kid influence and collaborative
decision making has begun to drive purchases in a variety of unexpected categories ranging from family automotive to travel.

An in-depth look at the issues, hopes, and fears that families are focused
on right here, right now.

Coming soon… the first-ever deep dive on how Hispanics families make choices.