Before the creation of a great advertisement, prior to the conception of a game-changing new product concept, in advance of the development of a powerful promotional event, somebody somewhere wrote a great strategy… that blindingly simple but potent combination of a fresh insight and inventive strategic do-different that provides a new “way-in” to the innovation opportunity at hand. But strategic moments of clarity like this can be hard to come by, especially in the heavily picked over categories both you and your competition have been staring at for decades or more. We see infinite possibilities for generating them in Highest Common Ground Marketing™, and have created a whole new tool chest of agency services for doing so in the following three areas:

1. HCG targeting, messaging, and positioning exploratories

2. HCG new product opportunity scoping

3. HCG brand-stages